• Designs
  • Sketches
  • Me

Tony Ton

Industrial Designer

  • Designs
  • Sketches
  • Me

BELL Bike Lock Family

Starting in 2012, I worked directly with multiple vendors to create shapes, motifs, and a CMF palette to unify what was a visually disjointed line. The project entailed providing 3D CAD assets for a wide range of different types of locks and finding colors that worked consistently when applied to a myriad of materials and manufacturing processes. Matte TPR materials were used for the sleeving to differentiate from competitors, red was utilized to call attention to interaction points, and molded branding details helped elevate the look and feel.

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