As the lead bike accessories designer for the brand, I was also responsible for the design of retail space experiences as well for the product line. Working with Target’s and Walmart’s buyers, BELL’s product management team, and BELL’s creative director we would identify seasonal product pushes, marketing campaigns, and retailer goals. I would then use 3D CAD models of our products and packaging to create display layout planograms and design fixtures and signage with production designers.